www.emarketer.com -- In an environment in which consumers’ attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers.

technorati.com -- A recent post from BtoB Magazine highlights the impact of social media marketing as an overall strategy for public relations. In an article on March 4, Christopher Hosford mentions that social media is part of an overall plan for most companies, but is still being limited to 6 percent of the average marketing budget. Press releases are being integrated into this strategy with social media.

bit.ly -- Today’s marketing landscape requires more than just a new way of thinking. Today’s ever-changing, level playing field of marketing requires each of us to take a whole paradigm shift of thinking when it comes to how we market our products and services.

www.adnews.com.au -- The gathering pace of brands and companies commissioning content to feed their own audience and customer networks is the “biggest threat” of any that traditional media companies face, Fairfax Metro Media group editorial director Garry Linnell has warned.

ow.ly -- Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.

boostblogtraffic.com -- Wouldn’t it be great if all you had to do to get people to pay attention to your blog was to climb into a cardboard box and play with some string? It works for cats. Collectively, the cat videos on YouTube are more popular than… well… everything.

contentmarketinginstitute.com -- As if the financial services industry hasn’t been beat up enough over the past few years, it’s also gotten something of a bad rap for its lackluster content marketing.

cleveland.com -- CLEVELAND, Ohio -- More than 11 million people are expected to visit downtown Cleveland this year, sparked by a new convention center and an unprecedented number of other tourism developments.